For the digital media industry, 2024 was a year characterized by ongoing disruption and challenges, balanced by emerging opportunities for resilience and growth.
For many digital publishers and media brands, much of last year was spent modernizing core infrastructure and systems (e.g., CMS upgrades, dynamic paywalls, authorization systems), improving site performance (e.g., core web vitals and SEO) and optimizing subscription strategies.
The impact of declining search and social referral traffic, coupled with the ongoing saga of the deprecation of third-party cookies, led digital publishers to invest in strategies designed to drive direct traffic, build active and loyal communities on their owned and operated properties and focus on the collection and activation of first-party data. Overall, 2024 was a critical transition period for digital media brands striving to adopt more sustainable commercial models.
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